Serato, Rane, and Nike Promo
Posted on 12 October, 2007
Nike, Rane and Serato team up to create the Air Force 1 and Scratch Live Package to celebrate the AF1’s 25th anniversary
As part of the Air Force 1’s silver anniversary, Nike has collaborated with cutting-edge partners Rane and Serato to create a special edition AF1 and White Scratch Live package. The collaboration recognizes the intersection of sports, music and innovation within hip-hop culture.
For the past 25 years the Air Force 1 has made a journey from an innovative performance product to a hip-hop icon. In recognition of this, Rane and Serato have worked with Nike to produce the truly innovative Scratch Live package for the digital-age hip-hop DJ.
The Serato Scratch
Central to hip-hop culture is the DJ, whose developed and perfected skills now benefit from the latest technology with Rane’s Serato Scratch Live – a revolutionary product that enables DJs to control digital audio files on their laptop with vinyl control records on their turntables.
Air Force 1 and Scratch Live Package
Popular Japanese company Head-Porter was approached to create a custom-made bag for transporting a laptop, the Scratch Live units and accessories. Constructed from white ballistic nylon, the bag features the Nike pivot logo which references the iconic sole detail of the AF1. To complete the pack, the commemorative White/White AF1 shoe sports the Scratch Live logo and incorporates the same white ballistic nylon used for the bag.
A limited number of Air Force 1 and Scratch Live packages were created for leading DJs around the globe. Unfortunately, none of these packages are available for purchase.
A photo of the package is available at: www.rane.com
As part of the Air Force 1’s silver anniversary, Nike has collaborated with cutting-edge partners Rane and Serato to create a special edition AF1 and White Scratch Live package. The collaboration recognizes the intersection of sports, music and innovation within hip-hop culture.
For the past 25 years the Air Force 1 has made a journey from an innovative performance product to a hip-hop icon. In recognition of this, Rane and Serato have worked with Nike to produce the truly innovative Scratch Live package for the digital-age hip-hop DJ.
The Serato Scratch
Central to hip-hop culture is the DJ, whose developed and perfected skills now benefit from the latest technology with Rane’s Serato Scratch Live – a revolutionary product that enables DJs to control digital audio files on their laptop with vinyl control records on their turntables.
Air Force 1 and Scratch Live Package
Popular Japanese company Head-Porter was approached to create a custom-made bag for transporting a laptop, the Scratch Live units and accessories. Constructed from white ballistic nylon, the bag features the Nike pivot logo which references the iconic sole detail of the AF1. To complete the pack, the commemorative White/White AF1 shoe sports the Scratch Live logo and incorporates the same white ballistic nylon used for the bag.
A limited number of Air Force 1 and Scratch Live packages were created for leading DJs around the globe. Unfortunately, none of these packages are available for purchase.
A photo of the package is available at: www.rane.com